Asha Pollard
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  • Save Our Mothers
    Social campaign geared towards raising awareness for the rising maternal mortality rates in underdeveloped countries. Every 90 seconds a mother dies from 100% preventable pregnancy-related complications. This campaign strives to strike an emotional chord while driving home the facts.
    Branding, Graphic Design, Web Design
    2013
  • GAP Annual Report
    A more fun and interactive take on annual reports. The theme of GAP's Annual Report is all about the classic American icon. GAP is an iconic American brand that allows its customers to express that same iconic appeal through their clothing. Here, we have Marilyn, JFK, MLK, Einstein, and Elvis. We also have Peter, Lauren, Gregory, Sam, and Terrance from the GAP. They are all American icons because they share the same values. We are all icons.

    *Interactive pages allow reader to slide out hidden pages to reveal not one photo, but TWO photos - two American icons
    Creative Direction, Graphic Design, Print Design
    2013
  • Spectrum Aeromed
    Rebrand shown through stationary set for Spectrum Aeromed -a world leader for air ambulance equipment. They design and manufacture medical equipment for all types of aircraft. The new brand captures the essence of flight, travel, and medicine.
    Branding, Graphic Design, Print Design
    2013
  • Oklahoma City Thunder
    Rebrand of the NBA franchise, the Oklahoma City Thunder. Drawing from the history and culture of Oklahoma, this rebrand aims to offer fans a bold and distinctive look for their favorite team.

    Team effort with Preston Grubbs.
    Branding
    2013
  • Dollhouse Magazine
    Feminine, delicate, dainty, and pink...Dollhouse Magazine encompasses all things girly! What sets it apart from all other women's magazines is its focus on timeless vintage fashion. Drawing from modern publication design and merging that with vintage fashion, Dollhouse accomplishes a raw, yet colorful and lady-like appeal.
    Creative Direction, Editorial Design, Print Design
    2013
  • String Fling Gala
    7-piece invitation suite for the Center for Puppetry Arts Annual String Fling Gala. A formal, yet fun-filled evening full of colorful puppets, people, and wonder!
    Graphic Design
    2013
  • Interpreter of Maladies
    Re-design of the Pulitzer-Prize winning book collection, Interpreter of Maladies, written by Indian author, Jhumpa Lahiri. The short stories chronicle the emotional whirlwinds of nine different Indian families. The book has been printed and hand-bound with a textured cover to emphasize the raw emotion in the stories.
    Creative Direction, Editorial Design, Print Design
    2013
  • Ugly Duck Pale Ale
    Development and design of a new beer brand, Ugly Duck Pale Ale. Drawing from the children's tale, the Ugly Duckling, this beer is for all those who embrace being different, for all those who are a little "rough around the edges". The backwards L highlighted through the gold foil, symbolizes that being different should be applauded rather than shunned. Embrace your uniqueness. You were "Born Original."
    Graphic Design, Packaging
    2013
All works © Asha Pollard 2012. Please do not reproduce without the expressed written consent of Asha Pollard.